Author of some of Israel’s best selling books for over two decades , sold over 500,000 books. Ilan’s writing style: The more personal you are, the more universal you are – that is Heitner’s moto. When people come to the bookshop and ask for a book like “Ilan Heitner’s”, they always get the same answer - there isn’t. Original and unique, extremely honest, kicking, moving, shaking. Makes you cry, makes you identify, makes you laugh out loud. In his books he touches his inner self and successfully shatters the loneliness of many readers - “I’m not the only one that thinks that”, or “it doesn’t happen only to me”. At the time he was compared to Seinfeld, due to his emphasis on small thoughts, miserable and embarrassing moments, which Heitner writes about in elaboration.Heitner is highly admired in Israel; his books have sold 540,000 copies in total (8 million residents in Israel) and stayed on the bestsellers list for several years. In spite of being one of Israel’s most well-known authors for 20 years, he is still considered anti-institutional. It should be noted that all of Heitner’s books were published by Israel’s largest publishing houses, yet because he published his first book independently, he has kept all rights on all books to himself.Ilan is a famous writer and lecturer in Israel.He is the founder of an innovative app that aims to improve interpersonal relationships through writing and various challenges.