NPPRTEA MSHOPZ

Confused about how professionals secure top ad placements? Google Ads media buying explained clearly at NPPR TEAM SHOP. Media buying involves selecting specific websites, apps, or video content within Google’s Display & Video 360 or Google Ads platform to show your creatives. Gain insight into how budget pacing, audience overlap, and creative fatigue influence buying decisions—and how to avoid common mistakes that drain budgets without delivering results.