Michael Makowenskyj

Michael Makowenskyj, widely recognized as Michael Mak, is an accomplished entrepreneur, brand strategist, and philanthropist who has made a significant mark across the entertainment, lifestyle, and nonprofit sectors. Born in Long Island, NY, and now based in New Hyde Park, Michael is best known as the Founder and CEO of 1-800-Liquors, Celebrity Sports Entertainment, Boom Cups, and the nonprofit organization D Up On Cancer.

Michael’s journey began with a strong academic foundation—he earned his Bachelor’s degree in Business Management from Adelphi University, where he cultivated his skills in marketing, advertising, and organizational leadership. These skills became the backbone of his success as he launched multiple ventures that blend celebrity influence, brand building, and social good.

Through Celebrity Sports Entertainment, Michael has produced some of the most highly publicized and impactful events in the industry, including the 1-800-Liquors Celebrity Golf Classic, an annual star-studded experience that has attracted names such as Floyd Mayweather Jr., Justin Bieber, Snoop Dogg, Megan Fox, Rob Gronkowski, and Nick Cannon. These events have collectively generated over 10 billion earned media impressions, featured across global outlets like ESPN, Billboard, TMZ, Fox News, and Barstool Sports.

His brand Boom Cups quickly rose to prominence as a lifestyle favorite, driven by bold product design and high-visibility celebrity collaborations. Meanwhile, 1-800-Liquors has established itself as a growing presence in the beverage space, synonymous with entertainment, exclusivity, and influence.

At the heart of Michael’s mission is a deep commitment to philanthropy. As the founder of D Up On Cancer, he has raised awareness and funding for cancer-related causes while supporting initiatives through respected organizations such as the Make-A-Wish Foundation, Teen Cancer America, the Carol Baldwin Association, and GVNG. His philosophy is clear: doing good and doing business are not mutually exclusive—they belong together.

Michael’s work continues to evolve, with even bigger ventures and global partnerships on the horizon. Whether he’s launching a new product, organizing a high-profile charity event, or expanding his influence across industries, Michael Mak remains focused on one goal—creating moments that matter, brands that inspire, and impact that lasts.