I co-founded Arfym, and I am one of its key operators. We didn't begin to plan a shift until approximately a year after I had my degree in fashion design from Central Saint Martins College of Art and Design. At initially, she opened her first clothing boutique in 2016 just to sell goods from other labels. Arfym was created because we planned to assemble a group of designers to create our own distinctive brand. My grandmother frequently struggled to afford the outfits she desired, therefore we positioned our clothing primarily towards older ladies. Our goal is to give more fashion options for ladies who care deeply about beauty and believe that age should not be a factor in what constitutes beautiful.