STYLIANOS GEORGOSOPOULOS

PRIMES Food&Fruits Ltd is the youngest and one of the most dynamic companies within the group of companies under Lordos Organisation, one of the oldest and

Although a young company PRIMES Food&Fruits Ltd has managed to establish a name in the Cypriot retail and HoReCa sector as a quality supplier of food products. The company is focusing on food categories that require a certain level of sophistication.

Examples of categories in the portfolio include:

A)     Premium Charcuterie and Cheese products

B)     Fresh Organic Produce

C)     Healthy Snacks

D)     Mediterranean Diet Products

E)     Vegan and Innovative products

F)      Fine sweets and deserts

Warehousing and Distribution

Operations are conducted from 5 warehouses that cover the whole of Cyprus enabling the company to be extremely efficient in storing, handling, and distributing the increasing volumes of imported goods that are represented in the Cyprus market.

Sales & Marketing

The primary focus of the sales department is to build brands in the marketplace. A holistic integrated online and offline communication and marketing approach is followed across channels with activities organized at the point of sale or elsewhere, helping to bring PRIMES’ brands close to consumers’ hearts and minds. To this effect the Marketing Department works closely with the Retail and HORECA Sales divisions, aiming to understand specific customer needs and to build on win-win opportunities that support customers in targeting the end user.